"Effectively Engaging with the Media and the Public" is a critical area for education leaders. The training is designed to help you learn how to keep both groups engaged and get your message out. During this six module training, you will develop communication skills, templates for crisis situations and learn how to build relationships with the media. 

The  Effectively Engaging with the Media and the Public training provides an opportunity for organizations to support those individuals whose responsibilities include conducting public meetings, being the spokesperson during a crisis, or being interviewed by the media.

The six module training includes:

• More than Public Meetings
• Social Media and Dealing with e-Critics
• Communicating in a Crisis
• Celebrating Success Stories
  
• Building and Maintaining News Media Relationships
• News Media Interviews

The minimum time it takes to complete the course is approximately 3.5 - 4 hours. There are no assessments checks but participants are offered suggestions on developing communication plans, crisis plans and interview guides. 

The successful completion of this course is based on completing all six modules. A final certificate is provided as documentation of completion and further documentation can be confirmed through NASDTEC.